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Prataap Snacks Ltd. (PSL) is an almost debt free leading Indian Snack Foods Company. It offers multiple variants of products across categories of Potato Chips, Extruded Snacks, Namkeen (traditional Indian snacks) . Prataap Snacks, best known for its brand, Yellow Diamond Chips. It has recently launched a range of sweet snacks under the distinctive Rich Feast brand. PSL’s products are present across 27 states in India and it is one of the fastest growing companies in the organised snacks industry.

The company received ISO 22000:2005 certification to their Indore Plant for manufacturing extruded snacks in 2010. With its Headquarters in Indore, India; PSL has 9 operational manufacturing facilities out of which it owns 3 facilities while the remaining 6 facilities are on contract manufacturing basis. PSL has a strong distribution network of 235 stockists and more than 3500 distributors over the country.

Company has recently Forayed into Gujarat with the acquisition Avadh Snacks Private Limited, one of the Gujarat’s leading Snacks company. PSL has agreed to acquire 80% equity stake for a consideration of `148 crores through a combination of primary & secondary investment. Acquisition of Avadh Snacks will help to accelerate growth and deepen its presence in the key market of Gujarat . Gujarat is the biggest salty snacks market in India and is one of the most important markets where Prataap Snacks would like to build a presence with a strong partner like Avadh.

Promoter Holdings is approx 71% of which Sequoia Captial an American venture capital firm via its subsidary Sequoia India holds roughly 48% equity shares of the company. Sequoia Capital has invested in over 250 companies since 1972, including Apple, Google, Oracle, PayPal, Stripe, YouTube, Instagram, Yahoo! and WhatsApp. 


On the financial front the company has delievered a solid Sales growth of 25% and 23% over 5 and 3 years period. Apart from that the Compounded net profit Growth rate of the company stands at 25 %  & 62% over the 5 and 3 year period respectively. Company has negligible to nil debt while cash and equivalents are down to 82 Cr as of FY 2019 from 214Cr at the end of 2018 on account of capital expansions. The salted snacks market in India has been growing 25% a year.